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E4 is the entertainment sister channel to Channel 4 that was launched in 2001 and is primarily aimed at the 16 - 34 age group. Programming for the channel is predominantly US imports such as 'The Goldbergs', 'How I met your Mother', '90210' and 'The Big Bang Theory'. The channel usually shows repeats and re-runs, however there are some occasions where the channel has taken precedence over Channel 4 and shown episodes of series such as 'Ugly Betty' and 'Desperate Housewives' up to a week before they are shown on Channel 4.
The internationally popular and multi-award winning British comedy 'The Inbetweeners' was originally aired on E4. The first episode of series 2 which aired in 2009 put E4 at number one in the UK television ratings. This was the first time that a channel other than the main five (BBC 1, BBC 2, ITV, Channel 4, Channel 5) had taken the top spot.